90-Day Microcement Growth Installation

What This Program Installs

The Certified Microcement Growth Infrastructure™ installs the missing half of your business: predictable demand.

Over a 90-day pilot period, we deploy and manage the systems that generate, capture, and follow up on renovation inquiries in your local market.

You continue focusing on installation and project delivery while the system handles demand and lead management.

What Is Included

• Local paid advertising campaign management
• Professional creative package (3 short-form video ads)
• Dedicated conversion landing page
• Instant lead response system (text + email automation)
• Automated follow-up sequences
• Simple sales visibility dashboard

All inquiries route directly to you.
No shared leads.

Recommended Ad Spend

Ad spend is paid directly to Meta and typically ranges from:

$1,800–$2,000 per month.

This budget allows campaigns to generate meaningful demand while remaining efficient in most pilot markets.

Financial Model

If average gross profit per project is approximately $4,000–$6,000:

• 1 additional project per month typically covers most or all program costs
• 2 additional projects per month generate meaningful margin
• 3–4 additional projects per month create strong ROI

The system is designed to create predictable incremental demand, not high-volume lead traffic.

90-Day Pilot Structure

Paid acquisition requires time to stabilize.

Month 1 — Launch and learning
Month 2 — Optimization
Month 3 — Stabilization

A 90-day pilot allows campaigns to reach consistent performance before evaluation.

After the Pilot

After the pilot period, ongoing management is:

$2,350 per month
Month-to-month.

Contractors may continue, expand campaigns, or pause depending on results.